Under the Magnum Sun
What's more natural than a sunset on the Seine! But when it comes to mastering it is a different story. And when the Parisian agency UBI-BENE sells it to MARTINI for 8 days ... it is Magnum who finds the solution.
The goal was to create a large light source, round and uniform, which could be graduated and able to change of color. After performing several tests with his client, Magnum realized that to be dazzling, it had to be 15 times brighter than a full-day screen. The only product that met all these issues was the Starway DataKolor.
"We first made a small model of 16 DataKolor which gave us full satisfaction. We then embarked on the big adventure, assembling more than 177 Datakolor to make a sun of 8m in diameter. The two problems encountered were to design a mechanical assembly and find a solution to make these projectors waterproof, which was not easy (we even cut some DataKolor). In the end, everyone was fully satisfied, under the Magnum Sun ... ", Jérôme Chupin, Magnum's Managing Director.
Starway, radiant brand...